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Allows delivery of vital information from the core of
the organisation in a targeted and effective way (pushed
information).
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Encourages the development of work groups with common
goals.
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Connects individuals to sources of organisational knowledge
when they need it (pulled information).
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Allows the organisation to sponsor social networks.
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Facilitates gathering information through mechanisms
such as surveys, blogs and rants.
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Allows success to be celebrated as it happens.